Client Seduction (and how to do it right)

Are you packing? Grab this checklist.

Jan 07, 2025

If you think about it, getting new clients is a lot like dating.

Let’s set the scene.

You’re going on a date. Instead of getting fancy and looking nice, you show up in pajama flannels, hair unbrushed, mumbling something about being “multifaceted.”

How do you think that date is going to end?

Exactly.

Gotta Have Game

Like dating, getting clients means you need to...

Get their attention (make them notice you).
Show your best traits (make them like you).
Make them feel safe (so they trust you).

Just like a date, it’s all about seduction.

A lot of solos show up to clients with bedhead and a list of things they could do.

“Let’s see… I’m good at design, marketing, social media, and maybe some writing if you need it? What are you into?”

That’s not seduction. That’s desperation.

Packaging Seduction

Think about the last time you got excited about someone. Was it because they listed every single thing they've ever done on a napkin?

Nope. It’s because they showed up with your flavor of polished and confident, and they focused on you.

Dating and getting new clients might require different strategies, sure. But, the idea is the same.

Your clients want to be seduced. They want to feel wanted and like you were meant for the moment.

They want to know you understand them and have exactly what they need.

Without packaging yourself up properly, here’s what happens…

You stay single (aka clientless). Confused clients walk away.
You attract the wrong “dates”. Underpaid, high-drama gigs that drain your energy.
You become the backup plan. Jacks-of-all-trades get ghosted for someone better.

How to Create Your Seductive Offer

Your services and offers reflect your personality. Let them shine, but not all at once.

The best seducers don't say more. They say the right stuff at the right moments.

Here’s how to make your offer seductive:

Speak directly to their pain.
Imagine on a date they say, “I’ve been feeling stuck lately.” You show empathy, ask questions and when the time is right say, “I know exactly how to help with that.” What’s that specific problem you solve?
Paint ‘Before’ vs. ‘After’.
What’s the before-and-after of working with you? Promise a clear change like “Before: confusion. After: clarity, confidence, and clients banging down your door.”
Show them the instant benefits.
Instead of bragging, show them a quick-win or a time when you helped someone just like them. Give them a reason to lean in and whisper “Tell me more…”

You Already Know How This Works

Think back to your last great date.

Did they mumble through their intro? Were they unsure of themselves? Was it someone who didn't know what they wanted?

You’d never swipe right on someone who says, “I’m just kind of here, I guess.”

Should your clients?

What Are You Packing?

Is your service a little black dress? Does it feel like a nice watch, creased slacks, rolled-up sleeves and a nice cologne?

Or... are you rocking sweats.

If you’re not sure, it’s time for a gut check.

Check yourself with my subscribers-only Six-Figure Solopreneur Checklist (google doc).

Use it to figure out where you stand now and get new ideas on how to become more seductive with clients.

Then, send your completed checklist to me for a free mini assessment you can take action on immediately.

Subscribe, get the checklist, take action.

More details inside!

See you there,