It's an awkward dance.
You try to prove you're worth the price. You hope they'll pick you over the seventeen other proposals queued up on their screen.
Selling. Ugh.
It’s the one thing most solopreneurs hate about their job. It's what I hated.
But not anymore.
Today I take a different approach—one where you don’t need to “sell” at all.
What I mean is... instead of pushing broad services, like marketing, copywriting or design, why not make them an offer?
I’m talking about framing your services in a way that solves an immediate and specific problem your client has.
So a copywriter might offer a cold email sequence. A designer might offer a branded social media pack. A web developer may offer an all-you-can-eat maintenance subscription package.
The possibilities are endless when you know who you’re trying to reach.
In yesterday's article, I revealed some of the offers my customers get right now (see the Steal My Offers section).
It comes down to what outcome they want that you can deliver.
I know what you're thinking. How is "making an offer" different from selling?
What’s the difference?
When you’re selling, ever felt like it wasn't a fit but you still went through the motions on a sales call? Selling can feel like pushing something onto someone who may not want or need it. And convincing them why they need you (when they don't).
It's awkward, uncomfortable, and can come across desperate.
But making an offer flips the script. You're not begging for their business. You're offering a simple solution that you created for a problem you know they have.
For example, I know businesses alway want leads. Well I've got an offer for that.
Here's how I do it.
It’s not about convincing—it’s about showing them you have a path to their goal. You’re not saying, 'please hire me.'
You're saying, 'hey, I got this thing, here's how I use it to solve problems for you.' The client sees you as an authority, no pushy sales dance. It’s a win-win.
When you approach things this way, you’re no longer a salesperson. You’re a problem-solver, a guide. You’re offering a solution they already need (and probably want).
In my 5 Proven Pitch Templates, you don't have to worry about the “sales pitch” at all. Each template bakes in a distinct offer to get their problem solved.
Instead of a long proposal or an awkward sales call, you're sending a clear, concise offer to help.
When your offer is irresistible, there’s no need for that heavy, sweaty-palmed “sales” feeling. You’re not “selling” a service—you’re providing a way out of the mess they’re already in.
You can get a sneak peak at my 5 Proven Pitch Templates tomorrow. It’s about making offers your clients can’t refuse.
I’m excited to share them with you. Because once you download the templates and plug in your irresistible offer, you’ll never write another proposal again.