Stop chasing clients.
Attract better clients by offering less
You’re good at what you do.
Maybe even great.
So why are you still chasing clients, any client? The ones who barely value your time, let alone your expertise.
Can I let you in on something? It's because you’re offering too many things.
Sounds counterintuitive if you think more services makes you more marketable.
Picture This.
You’re posting here and there on socials. You’re tweaking your profile and proposals. You might be throwing yourself at freelance sites like Upwork, buying connects and bidding on projects, all the projects.
But premium clients still aren’t hiring you.
It's because you’re not giving them something to say “Absolutely, yes!” to.
That’s the Problem.
You’re confusing them.
Let’s start with your services. Are they a buffet of randomness?
“Social media strategy?" Typical, but what does that entail, exactly?
“Logo design?" Sure, you've got Canva. Why not offer design services too?
“SEO content writing?" Why not, if they'll hire you, you'll do it.
It's too many things, all unrelated. Like walking into a restaurant called 'Restaurant.' They hand you a menu with 200 mediocre items in multiple categories. Prices are right though!
The problem is it's overwhelming with options, underwhelming because none of them are especially good.
Not how you kick off a premium experience.
What's that you say? "But families with picky eaters would love a smorgasbord of options."
Yeah, but do you want to attract clients with multiple personalities? The ones who expect you to do everything?
Answer: You don't. Those clients are tough. They're looking for a cheap, order-taking, ass for the seat. Not the unique expertise you bring.
If they're looking for a Swiss Army knife of capabilities, let them hire an employee.
From you, premium clients want clarity in what they get. Not someone who might solve their problem.
They want a specialist. Someone who can confidently say, “I see your problem, and here’s how we fix it.”
The Truth.
Premium clients aren’t mythical creatures.
They’re out there, right now, looking for someone who...
Understands their pain points better than they do.
Communicates solutions clearly (no jargon, no fluff).
Delivers results, not just deliverables.
The best clients don’t have time to dig through a confusing list of services to figure out if you’re the right person.
With all the competition around you, if you’re not clear about what you offer, they’ll move on.
The Fix.
Package your services intentionally.
Most solopreneurs go wrong here. They focus on what they do (web design, email marketing, copywriting), not the results they deliver.
What do premium clients care about?
Increasing sales.
Saving money.
Boosting efficiency (getting back their time for better results).
Growing their audience.
Solving a specific problem.
What don’t they care about?
Your hourly rate.
The breadth and depth of all the possible services you can provide.
Whether you love dogs and coffee.
Package Like a Pro Instead.
Here’s what that could look like.
Starter Package: Intro engagements meant to deliver a quick win for new clients.
“Website Audit: Find and fix 3 things hurting your conversions.”
Packaged Main Service: Your big, juicy offer. Your true and unique expertise that delivers a measurable result.
“Sales Funnel Overhaul: Fix any leaks and double your leads in 90 days.”
Ongoing Support: A subscription or monthly retainer that keeps you in their corner.
"Content Promotion Package: 4 blogs and 12 promo social posts per month.”
See what’s happening here? You’re not selling services. You’re selling solutions. And that’s what premium clients care about.
Why This Works.
Clarity sells. A clear, results-focused offer makes it easy for clients to choose you over the next freelancer who didn't read this post.
Positioning matters. Packaging your services shows you are an expert, not just a warm body.
Confidence attracts. When you know exactly what you’re offering, it shows. And confidence? It’s magnetic.
Easy to sell. A specific offer is easier to discuss. It helps you focus on solving the specific problem you know they have vs. asking about all the things they need.
Package it Up.
You could keep winging it. Keep offering a little bit of everything and hoping for the best.
Or you could stop chasing clients and start attracting them.
Want to know how? Join me on January 7th for a 3-day workshop where I’ll teach you how to package your services to stand out anywhere. Whether you’re on Upwork, LinkedIn, or wherever your clients are, you’ll walk away with a tightened-up menu of services that fly off the shelves.
Shoot me a message to save your seat (and stop leaving money on the table).
We're going to make 2025 your year to stop chasing clients and start landing the ones you really want.
Are you in?