That thing your audience really wants (it's not your proposal)
Create one of these instead for faster sales
If you’re taking clients while you build your online course, I have an answer to your prayers.
Easy sales. With no need for proposals.
“So you’re saying I never have to write another proposal again?”
Why would you want to? Your proposal sucks.
Sucks writing it
Sucks receiving it
Sucks reading it
Ouch.
Don’t worry. Clients don’t actually want your proposal anyway.
It’s not that you’re bad at writing them, how would I know.
It’s that they just do not care about that 7-pager you labored over. Not the pretty formatting. Not the repeated tweaks to the pricing.
They don't want to wade through the mud of AI fluff, bloated explanations or shot-in-the-dark solutions.
Here’s what I show you in today’s shortcut:
What they really want and why
What to include to make it irresistible
How to create your own
Steal or get inspired by mine (these are current)
Especially if you hate selling
Get help creating your own
So what do they really want?
Just like your students want from your course. They want to know, in plain terms: Can you solve my problem?
How you answer ‘yes’ to that question, before they even ask…
It’s not by forcing your outdated proposal journey on them. Instead, just give them what they really want.
An ‘Irresistible Offer’(and why it works)
An irresistible offer is like a flashing neon sign that says, "Your life just got a whole lot easier"
It’s a pitch that wraps up what most clients crave: results, simplicity, and speed all in one tidy package.
An irresistible offer:
cuts through the noise
eliminates decision fatigue
overcomes analysis paralysis
Irresistible means it’s nearly impossible for them to say no. Because it speaks directly to their aching problem.
The right offer does the heavy lifting for you and gives them faith and hope in the outcome.
Especially if you're the type of creators who hates selling (because, let's be honest, most of us don’t exactly love it).
Would you rather spend hours on a proposal? Or, would you rather get straight to the point with an offer that solves the pain?
Well, them too.
What they Really want in your offer
Results – They don’t care as much about how you do it. They just want to know that you can deliver.
Simplicity – Clients are busy. They don't have time (nor does it interest them) to read your jargon-filled life story and endless bullet points.
Speed – Clients love to see progress. And faster solutions get you paid quicker.
Now, wrap all that up in an offer so good it’ll hurt to say no. Then you have something far more sweeter than a proposal.
Create your own irresistible offer (that clients can’t refuse)
To create a marketing or sales offer that is so good that it's impossible to refuse, make it a no-brainer.
So, how do you do it? You take all that noise and trim it down to a laser-focused offer.
Here are some tips for creating a laser-focused irresistible offer:
Identify their biggest problem, then GET SPECIFIC: Understand your customer: Know what your customer wants and needs. Stop thinking about the service you provide and think about the problem they need solved. One that’s costing them money or keeping them from making more. Are they struggling to convert leads? Are they losing customers at checkout? Go for the pain point.
Promise a tangible result: Create a solution where the customer feels like they're getting maximum value for their time or money. How can you guarantee it? Be specific. “Increase your online sales by 30% in 90 days” beats “Help you grow your business” any day of the week.
Make it easy to ‘Say Yes’: Eliminate friction. Simplify the decision. If it’s a choice between 17 pricing options, you’ve lost them. If it’s one simple offer that solves their problem? You’ve got their attention.
Add urgency: Don’t let them sit on it for a month. Create urgency. Limit availability, raise your price soon, or say your calendar's filling up fast.
Steal some of my Offers
Creating an irresistible offer can feel like pulling teeth. It's easy to overthink and worry if clients will bite.
But remember, an offer isn’t about being fancy or throwing in every service you provide. It’s about solving a specific problem in a way that’s clear, fast, and impossible to ignore.
To help you get started, I’ve pulled back the curtain on a few of my own tried-and-true offers.
Steal, adapt, and make them your own. The faster you package a great offer, the faster clients will say "yes" to it.
Cold Email Breakthrough (starts at $3000 per month)
A done-for-you cold email outreach system that promises 10+ qualified leads in 30 days.
Why it’s irresistible: Cold email is often a hit-or-miss strategy for most businesses, but this eliminates the guesswork. It focuses on delivering a fully optimized cold email campaign with proven messaging and targeting, designed to break through the noise and generate real, qualified leads quickly. It’s simple, results-driven, and solves the client’s problem of outreach without requiring them to figure out the specifics.
1-Day VIP Sales and Marketing Workshop w/ Roadmap (starts at $1500)
An intensive workshop that works with the customer to reveal where their stuck and what they need to get out of the rut. I build a custom sales and marketing roadmap, giving them a clear path to explode revenue in the next 90 days.
Why it’s irresistible: Clients are overwhelmed with all the conflicting strategies they hear about and a lack of direction in their internal teams. My VIP sales workshop is only a day of work for me but for them it’s a clear, actionable sales and marketing plan tailored to their business. They leave with a roadmap to hit specific growth targets. And I remove the uncertainty and frustration of trial-and-error marketing. It's fast, focused, and delivers high-value results they can implement immediately.
Conversion Funnel Accelerator (starts at $5000)
A complete sales funnel designed and optimized to increase conversions by 20% within 60 days.
Why it’s irresistible: Clients want more conversions, not a sales funnel. Position yourself as the expert who can deliver a ready-to-go system that leads to measurable results quickly, they won’t often say no.
Engagement Marketing Power Package (starts at $2500 per month)
A 3-month content strategy and implementation plan that drives engagement and inbound leads.
Why it’s irresistible: Content marketing gives the impression of a long, drawn-out and sometimes fruitless effort. Here I make it clear, manageable, and results-driven. Delivering a strategy with execution is how you can drive real business outcomes–and it’s been irresistible to the clients who don’t want to manage the details.
B2B LinkedIn Lead Magnet System (starts at $3500)
Offer: A done-for-you LinkedIn lead magnet campaign that generates 10+ qualified leads in 30 days by getting them off LinkedIn and into their inbox.
Why it’s irresistible: I focus on a specific platform (LinkedIn) and desired outcome (qualified leads). It removes complexity, they can easily understand what the offer is about and they get tangible results in a short timeframe.
Especially for you if you hate selling
An irresistible offer makes your life easier because it does the selling for you.
So, instead of throwing another proposal into the black hole, focus on crafting an irresistible offer that gets your clients excited, cuts through the noise, and lets them see exactly why you’re the one to solve their problem.
It’s not about persuading, it’s about positioning your service as the obvious solution. It cuts the awkward back-and-forth, and keeps the client from second-guessing. It gets you working faster—without the whole proposal dance.
Slide into my DMs
Need help coming up with your next irresistible offer? I’ve always got a couple ideas I’m kicking around, drop me a note.