Let's build your Black Friday email campaign
Day 1: The Teaser Email
Ever thought about sending a Black Friday promo for your solo business?
... but it feels weird.
Your clients won't expect it, so you let another year go by with no sales.
🦗🦗
That’s exactly why I recommend you surprise and delight them with a deal THEY WANT this year.
You might even be the one who stands out and becomes unforgettable in the sea of other holiday promotions.
Not Just for Retail
Black Friday isn’t just for big-box stores and flashy electronics. Now is the time to connect with your clients. Build relationships and boost your cash flow before the year ends.
Your clients are bombarded with retail messages and offers. So, when you run a personal, authentic, and valuable Black Friday campaign, it feels magical and unexpected.
Solos vs. Retail - Black Friday Differences
Big retailers are all about one thing. Moving a mountain of inventory fast. They’re throwing out deep discounts and loud ads that scream “BUY NOW!”
But for you, Black Friday isn’t just about slashing prices or moving a product. It's about building relationships and reinforcing your value. It's also about offering something exclusive and memorable that your clients will love.
Building relationships, not clearing shelves. For you, this isn’t a one-and-done sale. It’s a moment to say, “Hey, I know you're there. I've got this thing for you” People appreciate offers from people, not just businesses.
Show value over price cuts. Black Friday for you isn’t a race to the bottom. Highlight how your offer will make your clients’ lives better or easier.
Stay recognizable. Stay you. Don’t try to look like the glossy, high-volume retailers out there. Keep it simple. Clients will love that you’re real, approachable, and unique. Stick to your style—whether that’s humor, warmth, or straight talk.
Why Most Solopreneurs Hesitate
Most solos, service providers especially, hesitate to do a Black Friday promo for a few reasons:
“I don’t have anything to discount.” You’re not selling TVs or gadgets, and that’s fine. But you are selling a service, expertise, or knowledge that some people would FOMO-buy if you packaged up and ran a promo.
“I don’t want to cheapen my brand.” Giving a discount or special offer during a big, well-known event isn’t devaluing—it’s giving people a reason to try you out.
“I don’t know where to start.” Many solos feel this way. That they’re just one person, how will they do it all and how can they be sure they won’t just get lost in the Black Friday inbox mess. I’m telling you… you can do this. And with a clear, manageable plan, you can stand out, even in a crowded inbox.
Even by yourself.
Your 5-Email Black Friday Sequence (and Why It’s Totally Doable)
With two weeks left, we’re keeping it simple. Here’s the plan to get you through Black Friday without overloading your audience—or you.
Teaser Email (today) - Get people excited with a hint of what’s to come.
Reminder Email (later this week) - Build momentum and remind them to keep an eye out.
Live Sale Email (I cover this next week, meant for Black Friday morning) - The big moment: announce that your sale is ON.
Mid-Day Follow-Up (also covered next week, for Black Friday afternoon) - Keep the excitement going and emphasize scarcity.
Last-Chance Email (end of Black Friday) - Remind anyone who hasn’t acted yet that the clock is ticking!
The Teaser Email Template to Send Today
Here's a teaser template to spark curiosity about your upcoming Black Friday offer.
Use it to get your subscribers thinking.
Subject Line: 📅 Save the date! Something big FOR YOU this Black Friday
Body:
I don’t normally do this, [First Name].
But this Black Friday, I’ve got something special planned just for you.
No gimmicks, no clearance blowouts—just something that’ll actually help you achieve [goal related to your service].
Because I don’t normally go this route, you’re getting my biggest sale ever.
Here’s a sneak peek:
👉 [mention a unique offer like a BOGO on digital products, a 1-time holiday discount, a service+result bundle, a mini-version of your best seller, a limited-time bonus training, etc.]
✅ [Draw attention with bullet points, like this, for multiple sneak peeks. Find the perfect emoji for each one if it’s a fit, and keep formatting consistent—either end each bullet with periods or none at all.]
💡 [Once you’ve finalized your bullet points, paste them into ChatGPT and have it rewrite them as clickbait headlines for a little edge.]
So mark your calendar for Black Friday and keep an eye on your inbox.
This one-day sale will be your best chance to get [reiterate goal related to your service]—you won’t want to miss it.
See you there,
[Your Name]
That’s it!
Customize this to make it your own. Reply with your version of this template, I’ll give you some pointers to help you polish your message so you can SEND TODAY, not next week!
If you’re stuck thinking of what you can offer for Black Friday, check out this one:
Coming Up in the Next Episode
Stay tuned because later this week I'll talk to you about your Reminder Email and how to keep the excitement building without bombarding your contacts or subscribers.
Each day of this ‘Build Your Black Friday Email Campaign’ series we’ll walk through one email in your Black Friday series so that by Saturday morning after turkey day, you’ll have sent out your first Black Friday sequence and sitting home counting some sales.
Next thing you know, it’s Cyber Monday. There’s more you can promo besides Black Friday’s greatest hits. I’ll get into those details too.
If you don’t want to do all this yourself or don’t have time to get it up and running for your business in time, drop me a message and we’ll setup a VIP day to get you running smooth.
PO