Who to send your Black Friday offer to
Even when you don't have an email list
Black Friday is way too close to be overthinking this.
If you’re going to send a teaser email to setup on Black Friday, can we agree that it needs to be done on the Tuesday before?
No excuses.
Even if you’re worried because you don’t have an email list.
Because don’t sweat it. You’ve got more options than you think. And don’t even think about getting shy now.
And if you’ve packaged your offer in a way that solves a problem or gives them something they want, they’ll be stoked to hear from you.
Listen—have you ever been mad because someone offered you a great deal on something you already wanted?
They won't be either. You may even delight them.
So with a tight deadline and no email list, who can you reach out to now to make some Black Friday offers?
1. Current Clients
These people already know, like, and trust you. Send them the teaser email to let them know there will be some Black Friday offers. You may get them to buy more from you in a way that feels like you're helping them out. Adjust the text to match your relationship with them, of course.
***
2. Past Clients
Clients you've worked with and would be fine to work with again. This is a perfect excuse to re-engage them. What better way to rekindle the relationship than to help them with something they need? It can remind them why they loved working with you and give them a reason to again.
***
3. Clients Who Almost Hired You
Check your old proposals, email messages, or notes from consultations. Contact those leads who didn't act before. Maybe this will give them a reason to act. Position your offer as the perfect excuse to finally get started.
***
4. Social Media Audience
Maybe you've got a social following. Your followers might not be on an email list (yet), but they’re still an audience. Use your socials to post your Black Friday bullet points. 1 bullet to a post. Invite them to find out more. You can even DM people who’ve shown some interest before.
***
5. Friends and Referrals
Reach out to colleagues or contacts in your network. They may know someone interested in your work. Frame it as an exclusive heads-up because of your professional connection so they feel like a VIP and more willing to share with their own network.
***
6. Your Website Visitors
If you have a website, add a pop-up or banner promoting your offer. Even a simple call-to-action like “Don’t miss out on my Black Friday deal—click here to learn more!” can capture attention.
***
Your Quick Action Plan:
Write your teaser email. (You already have the template—just tweak it to fit your audience.)
Send it to your most obvious contacts: current and past clients.
Post it on social media, slide into DMs, and reach out to your network.
Keep track of everyone who responds so you can send the next email in the sequence.
This isn’t the time to overthink. Even if you only send it to 3 people this year, you’ve got people you can reach out to that need your help.
Solid! 💪