Get Paid. Send these 3 emails on Black Friday

Don't let another year go by (with no sales) when you have everything you need right here.

Patrick O.

Nov 20, 2024

Black Friday is here. And this year, you’re ahead of everyone else.

Because this year, you’ve got…

✔️ a Black Friday-ready offer.

✔️ a custom teaser email.

✔️ a ‘don’t forget’ email.

Look at you go. Rolling out an official Black Friday campaign.

You’ve done the build-up, now it’s time to bring it home.

And Get Paid

If you've done this right and you send these emails in this order, you don’t have to feel like you’re spammy.

Because I've done this a hundred times and no one's ever gotten upset.

(except the people who wanted to run a Black Friday sale but let it pass by another year)

Remember, you're helping people act on something they've already been thinking about buying.

These are people who need what you’re offering, they just need a little nudge. Your friday emails are it.

So here’s the 3 emails to send on Black Friday.

Live Sale Email (Friday morning)
Mid-Day Follow-Up (Friday afternoon)
Last-Chance Email (Friday late afternoon/evening)

1. Live Sale Email (Friday morning)

People need clear, bold directions to take action.
You’ve been teasing and reminding. Now they’re primed to jump.
You set the tone for the day, “This is big, don’t miss it.”

This is your big moment. The sale is ON. This email announces it, lays out the goods, and shows people how to grab them.

Subject Line: It’s LIVE! Your Black Friday deal🚨
Body: Hey [First Name],
It’s go-time.
My Black Friday deal is officially live, and you don’t want to miss it.
👉 [Insert your offer with a benefit, like “Save [xx]% on my [service/product] so you can finally tackle [goal or pain point].”]
✅ [Add details like how to claim it, how long the deal lasts, or any bonuses they’ll get if they act fast.]
This deal is only good until [time], so don’t wait.
[Insert a clear call to action. “Click here to grab the deal now.”]
Let’s do this,
[Your Name]

2. Mid-Day Follow-Up (Friday afternoon)

People get busy shopping, eating leftovers, watching football, scrolling socials, all at the same time.
Mid-day emails reach folks who didn’t check their inbox earlier.
It's that gentle nudge to act before it’s too late.

Think of this as a friendly reminder for those who missed the morning email. It keeps the energy high and creates urgency. No need to send to people who've already replied to the morning live announcement, that would be annoying.

Subject Line: Did you see this yet?
Body:
Quick check-in because I don’t want you to miss it [First Name].
The black friday deal is live (and people are already grabbing it).
👉 [Restate your offer and benefit, like “Save [XX]% on [service/product] and finally [achieve goal].”]
⏳ Remember, the deal ends at [time], and once it’s gone, it’s gone.
Click here to grab it now. [Call to action button or link].
You’ve still got time, but not much.
Bring it home,
[Your Name]

3. Last Chance Email (Friday late afternoon / evening)

FOMO works, so tap into it.
Some people need the last-minute reminder to make their move.
It’s your final chance to convert leads into buyers.

This one’s all about urgency. If they've procrastinated like so many of us do, this is their final nudge to act before the cart closes.

Subject Line: **Last call** Your Black Friday deal ends tonight 🚨🚨
Body: Hey [First Name],
This is it. Your LAST chance to grab my Black Friday deal before it’s gone.
👉 [Restate the offer briefly and the key benefit, like “Save [XX]% and get [result].”]
⏳ The cart closes at [time]. After that, this deal disappears.
So don’t miss out, this is your moment. [Insert final call to action, “Grab the deal before it’s gone.”]
Let’s make it happen,
[Your Name]

That’s it!

But wait. Three emails in ONE DAY? It’s not overkill.

People check emails at different times. Morning folks need the first email. Afternoon scrollers need the second. Night owls need the third.
Black Friday is chaotic. Your emails cut through the noise and remind people to act.
You’re serving, not selling. These emails are for people who need what you offer. They'll appreciate the reminder.

Your Quick Action Plan

Draft your three emails. Use the templates above and customize them to match your offer. Resist the temptation to overuse exclamation points or emojis. What I have up there 👆 is more than enough.
Schedule them. Morning, mid-day, and evening. Don’t leave it to chance.
Test your links. You're checking them links and checkin 'em twice. Because a broken link on Black Friday, after all this work, would be awful.
Get ready to hit send. Trust your prep, and have those emails ready to go out.

You’ve done the work. You’ve created a solid Black Friday-ready offer. You’ve got people’s attention. You even reminded them.

You got this. You're helping them solve a problem, achieve a goal, and make their life easier with what you’re offering.