Send your Black Friday 'Reminder' email

Day 2: Here's why you don’t want skip the Reminder

By now you’ve…

1. made your service into Black Friday-ready offers.

2. learned who you can send it to, even if you don’t have an email list.

3. customized your teaser email.

Awesome.

But if you think that’s enough to get people salivating for your Black Friday offer, it’s not.

And you already know why too. They’re busy. By “busy,” I mean they’re doom-scrolling socials while trying to ignore their inbox. Or they read your teaser email and got excited, but immediately forgot when their kid spilled cereal on the cat.

Your reminder email is a chance to jog their memory and build even more anticipation.

You don’t want to be annoying or salesy. Just open the door and welcome the people who actually want what you’re offering.

Why It Matters

People are distracted and need repetition.
Marketing rule #47: It takes more than one nudge for people to act. The reminder email keeps your offer top of mind.

It’s crowded and you’re competing for attention.
Everyone and their meemaw is sending emails this week. A little reminder can keep you from getting buried under everyone else’s.

Sets the stage.
This reminder email builds momentum so that when your Black Friday sale actuall goes live, they’re ready to pounce.

Black Reminder Email Template (Send by Wednesday)

Subject Line: The countdown is on... are you ready?

Body:

Hey [First Name],

Quick reminder because I don’t want you to miss them.

In just a couple of days, something BIG is dropping in your inbox.

It’s my Black Friday deals where you can get a huge discounts on things you’ve been meaning to do. Just some [insert A BENEFIT of your offer (not the offer)].

But people are asking questions. So in case you are too…

• Q. You’re offering a Black Friday Sale… on Friday?
  Crazy right? Yes, Friday morning you’ll get a deal or two in your email. I’ll include details on how you can grab one or more of my most popular services…
  but the discount is ONLY for one day. By Saturday, you don’t want to be one of the ones who missed out.
  

• Q. Then can you tell me which services will available at a discount on Friday?

  If I told you, I might lose my job. Just kidding.

  I’ll announce them no sooner than Friday morning when the deal opens.
  

• Q. Well what if miss your email?

  Then you’ve missed it. Blame it on the tech. When the clock strikes [time] on [day], the tech closes the cart. You know how these things work.

But I want you to at least see this deal.

Because if you’ve been putting off [achieving a specific goal or solve a pain point] until the perfect time, this is it.

So set a reminder for Black Friday morning if you have to—[insert time] sharp.

And don’t worry, I’ll remind you again when the doors open. Then it’s time to click “GRAB THIS DEAL”

Keep your eyes peeled,
[Your Name]

How to Use This Template

• Keep it short
  Not time for a novel or short story. Get right to the point, remind them what’s coming and why they shouldn’t miss it.

• Drop a hint
  Tease the benefits or sneak peeks, but don’t give away your offer. We’re building suspense here, not showing them your hand.

• Be clear
  Tell them exactly when to look out for your next email, if you can. Back to the suspense thing. Plus, if they don’t know when the party starts, they might miss it.

• Add personality
  Let your voice shine. If the voice I use 👆 up there is too corny for you, ax it in place of your own. Keep it casual, fun, and on-brand.

Things to Watch Out For

Don’t overhype
Make it exciting, but don’t promise the moon unless you’re delivering it. Trust matters if you want to make offers to them some time in the future.

Avoid spam triggers
No spammy subject lines. Avoid spam-triggering words, there’s a bunch. Keep it real, and you shouldn’t land in their junk folder.

Timing matters
Send it at a time your customer is most likely to check their email. For most, that’s early morning or early evening.

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Your Quick Action Plan

1. Draft your reminder email
   Or keep it simple and use the template above customized to your Black Friday-ready offer.

2. Personalize it
   Add a benefit or outcome your audience wants, so it feels specific to them.

3. Schedule it
   Set it to go out by Wednesday morning the week of. Don’t wait until the last minute or you’ll never get it sent.

4. Check your work
   Read it out loud. If it sounds boring, fix it. If it makes you smile, hit send.

Like everything else in life, your Black Friday sale is only as strong as your follow-through.

This reminder email is the follow-through that sets you up for Saturday celebrations!

So. Don’t. Skip It.